With the easing of lockdown restrictions approaching, millions of small businesses are beginning to relaunch (hopefully we won’t end up backsliding but that’s another story all together). Let’s talk about some tips to help you grow your business in the COVID-19 Era.
Social Media Investment
Invest some time in your social media – Spend some time telling your customers about your offering, what you’re doing differently during COVID (maybe you’ve pivoted…maybe you haven’t), invite people in to your store, send people to your website to buy, etc. Spend some time requesting that people “like” your social media properties.
Get Your Website Up to Speed
If you have a website, make sure it’s up-to-date, informative, easily found, and that people can purchase your goods and services online. Are you Googlable?
Networking Is Key
Whether this means joining a business networking group or I guess now joining a virtual one online, making connections will only boost the status and reputation of your business. There are many networking platforms specially designed for small businesses. Find your tribe and participate in it.
Growth can only be possible in business with costs that are well managed and examined. Take a look at your cashflow – Really do careful audits of your spending right now. Are there places you could be spending better? Maybe Merchant Growth can get a better rate than what you’re currently paying with the other guys on your small business financing– Just sayin.
Undeniably, owning and managing a business of any size can be demanding but with these tips, you can make sure that the hard work pays off and continues to keep your customers valued and your company’s growth rising. We will keep more tips coming!