With the easing of lockdown restrictions approaching, millions of small businesses are beginning to relaunch (hopefully we won’t end up backsliding but that’s another story all together). Let’s talk about some tips to help you grow your business in the COVID-19 Era.
Social Media Investment
Invest some time in your social media – Spend some time telling your customers about your offering, what you’re doing differently during COVID (maybe you’ve pivoted…maybe you haven’t), invite people in to your store, send people to your website to buy, etc. Spend some time requesting that people “like” your social media properties.
Here are 5 tips when creating your social media strategy for your small business:
- Plan your social strategy
- Research your Competition
- Build a Social Calendar
- Choose your Channels
- Determine your social metrics to track
Get Your Website Up to Speed
If you have a website, make sure it’s up-to-date, informative, easily found, and that people can purchase your goods and services online. Are you Googlable?
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation (Moz.com).
Getting your website up to speed also effects your user experience, if your website pages have a longer load time they tend to have higher bounce rates and lower average time on page, which in turn will have negative affects on your conversion rates from the website.
Here are some of the many ways to increase your page speed:
- Enable compression
- Reduce redirects
- Leverage browser caching
- Improve server response time
- Use a content distribution network
- Optimize images
Growth can only be possible in business with costs that are well managed and examined. Take a look at your cashflow – Really do careful audits of your spending right now. Are there places you could be spending better? Maybe Merchant Growth can get a better rate than what you’re currently paying with the other guys on your small business financing.
Undeniably, owning and managing a business of any size can be demanding but with these tips, you can make sure that the hard work pays off and continues to keep your customers valued and your company’s growth rising. We will keep more tips coming!