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What Should Small Businesses Blog About?

a laptop with crumpled balls of paper, cup of coffee, pencils, and notepad

A small business blog is often an under-appreciated tool that allows you to directly communicate with your customers as well as potential customers. It acts as a compliment to the content you already share (or should be sharing) on your social media platforms. In this case, your small business blog about sharing additional written information and not simply images which are the priority on other platforms.

Don’t feel like because you’ve shared something on your social media that you can’t write a blog about it. On the contrary: when you write a new blog, that is absolutely something that you can also promote on your social media as well! Consider all these different content sources like a spider web that are connected to each other, but that ultimately all direct people towards your website and what you’re selling.

If you can appreciate the benefits of blogging for small businesses but aren’t sure where to start, then this one’s for you. So when it comes to getting inspired about what to blog about next, consider the following blog post ideas for small business!

1- About Your Business

While you should include some information about your business on your “About Us” page, a blog is a great opportunity to get into more detail.

You could blog about:

  • The story behind your business and how it came to be.
  • About your local area (why you chose this particular location, why it’s significant to you, your business as part of the larger community)
  • What people can expect from your product or service – take away the guesswork and provide that additional information to those who are looking for it, or even those who are just curious to learn more.
  • Some additional insight into the day-to-day running of your business.
  • How things are going in general for your business (triumphs and challenges).
  • What about your business in particular sets you apart from your competitors.

2- About You and Your Team

Similarly to writing about your business, give people a behind-the-scenes look at the people that keep your business running. 

This could be:

  • Sharing your own personal story as a business owner.
  • Lessons you’ve learned along the way as a small business owner.
  • A piece about a new team member.
  • A piece about your whole team.

The goal here is to provide a human touch, providing a name (and potentially a face in you also include photos) to the people who help make your business what it is. 

3- About News or Special Announcements

When something particularly noteworthy happens, this is the perfect time to share it on multiple platforms. In addition to sharing your big news on social media, you can get into additional detail in a blog. 

So whether it’s:

  • Opening a new location.
  • Introducing a new or seasonal product or service.
  • A special event that you’re participating in.

…be sure to celebrate it and let people know!

4- About Topics that Highlight Your Knowledge in Your Particular Area

Small business blogs are best when you write about a variety of things rather than exclusively promoting your business. You are an expert in your area of business, and you shouldn’t be afraid to share that with people. This can add a tremendous amount of credibility to your business, showcasing your experience and knowledge and ultimately building trust.

Some examples could be:

  • Addressing the most commonly asked questions your business receives.
  • Industry-specific pieces (top things people should know about oil changes, what are the differences between the types of coffee you serve, how to choose the right type of cannabis product, hair care tips and tricks for different types of hair, etc.). This should be something that the average person may not know, and that you can speak to based on personal knowledge or past experience.

5- Case Studies

If you don’t have a page specifically dedicated to your case studies, you can certainly include them on your blog. Case studies are a more in-depth review, that discuss the experience that a customer had working with your business. Case studies show that you value your customers’ experience, and provide additional insight for future customers and what they can expect. They can include what led someone to seek out your service, the process of working with you, and their feelings about the experience after the fact.

Take a look at our case studies to see what other small business owners have said about their experience working with Merchant Growth.

6- Based on Keywords as a Starting Point

Another aspect to selecting blog subjects is based on keywords or common search terms. First and foremost the topic has to be relevant for your business. There’s no point for you to write about or try to rank in search results for something that has nothing to do with your business. Whether you use one of the many free or paid tools out there (like Semrush, ahrefs, or KWFinder), the goal should be to find words or short phrases that people who would use your product or service would actually search, and that don’t have too much competition from other businesses. As people search for those words or terms, your blog could then rank as a result and act as an entry point towards your website.

 

Remember, there is no one-size-fits-all when it comes to blog topics for small businesses. It’s simply about providing value to your readers: whether that’s through interesting information or engaging storytelling.

Happy blogging!

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