It's clear that, odds are your small business - no matter the industry - has a way to bring customers in the door. When they arrive, how will you remember them (and vice versa)? Some of these customers become regulars, maybe even devotees - by what means can you connect with the others so that they do not simply disappear when they walk out of your storefront?
Email is one of the most straightforward ways of accomplishing this goal, and it can help you build a bigger base of returning customer activity with little investment. It's likely that your business process has some way of keeping track of customer information, very often including email. And if it doesn't, there are simple ways of encouraging customers to share their contact information. Read on for our top advice on building (and getting the most out of) your email list.
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