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How to Create a Business Development Strategy

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Business development strategies are vital contributors to a company’s growth and success. By identifying and pursuing new opportunities, a company can increase its market share, generate new sources of revenue, and position itself for long-term growth.

Business development refers to the process of identifying and pursuing new business opportunities for growth and expansion. This can involve a variety of activities, ranging from entering new markets or launching new products or services to building business alliances, or simply improving internal processes and systems.

Crafting a business development strategy is a daunting task that requires considerable effort. It requires careful research, problem solving, and planning. Before diving in, make sure that you have found the right type of financing to take on these additional initiatives; without the necessary financial resources in place, your efforts may prove fruitless.

In this post, we will take a closer look at the business development process to help you figure out how to create a successful business development strategy and help your venture reach its potential.

What are Business Development Strategies?

No matter what kind of product or service you want to sell, developing a strong business development strategy is essential for long-term success. Business development encompasses understanding your company’s current strengths and challenges, setting achievable goals, and then executing your business development plan to reach those goals.

Business development teams may work with a variety of stakeholders, including sales teams, marketing departments, and other business units, to identify and evaluate potential growth opportunities and develop strategies to pursue them.

Every business wants results. And this is how the success or failure of any business development activity is judged– through quantifiable metrics, such as increased sales or improved profitability.

Common Business Development Strategies

Business development is often treated as a one-size-fits-all process, but this couldn’t be more misguided. Every business has its own needs, objectives, and market landscape – and each of these must be approached using strategies that are tailored to the business’ individual circumstances.

Although there might be a lot of overlap between key business development strategies that help different businesses flourish, you can be sure that the people behind the scenes didn’t rely on a cookie-cutter process, they put their own spin on reliable business development strategy components in order to best suit their business’ context.

Some of the more popular business development tactics include:

Market Expansion

Market expansion is a key strategy for businesses looking to scale up. While market entry can be made in a variety of ways, it all comes back to finding ways to grow business by introducing products or services into new markets. For example, opening additional locations in underserved areas can quickly expand market reach.

In any market expansion scenario, carefully targeting customer segments is essential in ensuring maximal business growth.

Product Development

Product development is a strategic way to gain a competitive advantage, as introducing new products or services to the market can set businesses apart from their competitors. By creating unique product offerings or adding improvements that address specific customer needs, businesses can tap into new customer segments and improve brand loyalty.

Product development, while requiring significant time and resources, could potentially have an impactful payoff in terms of greater market share and even larger profit margins.


Partnerships are becoming an increasingly popular way for businesses to leverage resources and increase their success. By combining complementary areas of expertise from different organizations or individuals, partnerships are not only more efficient but also more effective in terms of results.

It is especially important to prioritize partnerships when it comes to small and medium-sized enterprises, as partnerships can help cover up any areas lacking in terms of resources or experience.

This strategy of forming partnerships is also known as joint ventures, collaborations, or strategic partnerships–all truly invaluable strategies for a budding business.

Process Improvement

Process improvement is an invaluable strategy for maximizing efficiency and profitability within a business, as it digs deep into how the organization operates and reveals opportunities for both immediate and long-term benefits.

This process can involve many tactics that range from analyzing internal processes or systems to identify weak spots and inefficiencies, implementing new technologies or strategies to improve operations and create smoother workflow, to reorganizing the entire organizational structure of the company.

Isn’t Business Development Just the Result of Sales and Marketing Efforts?

Despite often being used interchangeably with sales and marketing, business development should not be confused as a synonym for these activities. While there is certainly overlap between business development, sales, and marketing in terms of the end result they are aiming to achieve–increased business growth–they each involve distinct processes and techniques to move towards that final goal.

Business development is focused on identifying and pursuing new opportunities for growth, while sales is focused on promoting and selling existing products and services to customers, and marketing is focused on understanding and meeting customer needs and preferences.

Marketing is the process of researching and understanding customer needs and preferences, and developing strategies to reach the target audience. Marketing team activities may include advertising, public relations, and branding efforts.

The sales process is centered around developing strategies to persuade potential customers to purchase the company’s products or services. Ultimately, a successful sales team is one that effectively understands–and responds to–customer needs.

Financing a Business Development Plan

In many cases, companies do need financing to reach their business development goals. These activities can require significant investment in terms of time, resources, and capital.

In some cases, a company may be able to self-finance its business development efforts through its own balance sheet, but, in most cases, success depends on finding effective ways to get your business funded.

  • Some of the main options include:
  • Debt Financing
  • Asset-Based Financing
  • Equity Financing
  • Grants
  • Loans and other short-term financing
  • Crowdfunding
  • Angel Investors
  • Venture Capital

Each of these options comes with its own pros and cons, so proper research and planning is crucial to finding the right time of financing for your small business and growth goals.

Creating Long-Term Value With the Right Business Strategy

A competitive advantage is something all businesses strive to achieve, and having a carefully formulated plan of action can be the difference between success and stagnation.

By executing a carefully formulated plan of action, businesses can stand out among their competitors and have the competitive advantage they seek. With the right financial resources and goals in mind, a tailored business development strategy can help any company reach their desired position within the market. With diligent planning and execution of your business’s individualized plan of action, you can set your company apart from its competitors.

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