Small Business Case Study: Restaurant Noraka

Restaurant Noraka is a Canadian kosher restaurant specializing in sushi and Asian cuisine. Now in its sixth year of operation, the restaurant has built a loyal following in a niche where few establishments compete, serving customers looking for kosher options without compromising on the food.

With demand building, the owner wanted to grow: hire additional staff and invest in marketing, particularly a stronger presence on social media. Reaching new customers meant putting money behind it, and that required capital the restaurant did not have on hand.

Traditional financing was not available. The restaurant had banked with a major institution for years, but applications for a line of credit or credit card went nowhere. Other lenders asked for extensive documentation and lengthy review. For a business with an opportunity in front of it, waiting was not a realistic option.

Merchant Growth provided financing quickly, giving the restaurant the capital it needed to hire and invest in marketing without a drawn out approval process.

The application was straightforward and the experience positive from start to finish, allowing the owner to move on growth plans while the opportunity was still there.

With financing in place, Restaurant Noraka:

•       Grew the business by approximately 20% to 25% over the past year
•       Brought on a dedicated team to manage social media and marketing
•       Hired additional staff to support rising demand
•       Paid down earlier business debt while continuing to grow

For more information, visit Merchant Growth.